Build a Basic Funnel that Converts
If you’re running a business, you’ve probably heard the phrase funnel more times than you can count. But here’s the truth: most businesses still don’t have a real funnel in place and it's costing them leads, sales, and growth.
A well-built sales funnel doesn’t just bring in customers…
It builds trust, automates your sales process, and turns strangers into loyal buyers.
Grab your Marketing Funnel E-Guide to start understanding the basic foundation on how a marketing funnel works.
Register for our Digital Marketing for Beginners Course to get the complete guide and resources with video's on how to optimize your funnel.
Below, we’ll break down the three essential stages to build a powerful sales funnel from scratch:
1. Lead Generation: Attract the Right People to Your Business
A funnel starts with attention but not just any attention. You want the right audience: people who need what you offer.
How to Generate Leads:
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Run targeted ads on Facebook
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Publish valuable content such as blogs, videos, or guides
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Offer a lead magnet, such as a checklist, free training, discount, or e-book
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Optimize your social media profiles to clearly state who you help and how
Why it matters:
Without lead generation, your funnel is empty. You’re relying on hope instead of strategy. Creating consistent traffic ensures your business always have new people entering the top of your funnel.
2. Lead Nurturing: Build Trust Before You Sell
Most people won’t buy the first time they discover your business. They need time, education, and reassurance that your solution is the right one.
This is where lead nurturing comes in.
How to Nurture Leads Effectively:
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Email sequences that teach, inspire, and build trust
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Remarketing to remind leads about your offer
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Social proof, like testimonials, case studies, and success stories
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Consistent content, such as newsletters, reels, blogs, or livestreams
Why it matters:
People buy from brands they trust. Lead nurturing keeps your audience warm and engaged so when it’s time to present an offer, they’re ready to buy.
3. Conversion: Turn Interested Leads Into Paying Customers
This is the stage where your funnel makes money.
Your main goal here is to remove friction and guide leads toward taking action. Register for our Digital Marketing for Beginners Course to get the complete guide and resources with video's on how to optimize your funnel.
How to Boost Conversions:
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Create a high-impact landing page that clearly communicates your offer
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Use strong CTAs (calls-to-action) such as “Buy Now” or “Book a Call”
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Showcase benefits over features to highlight real value
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Test different page elements like headlines, images, and button colors
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Keep your funnel simple, not overwhelming
Why it matters:
Even the best traffic won’t convert if your landing page is confusing, cluttered, or unclear. Optimizing this stage makes every visitor more valuable and increases your revenue without increasing your ad spend if you run ads.
Final Thoughts: Start Simple, Then Scale
Building a funnel from scratch doesn’t have to be complicated.
Start with the basics:
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Attract leads
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Nurture them
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Convert them
When you build a funnel the right way, you create a predictable, automated system that works even when you’re not online helping you grow faster, smoother, and smarter. Register for our Digital Marketing for Beginners Course to get the complete guide and resources with video's on how to optimize your funnel.